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Word Count: 1,022
Sex Sells There is just something about the female form that screams beauty For thousands of years this beauty has been expressed though poetry painting and sculpture Walt Whitman probably said it best in his book of poetry Leaves of Grass This is the female form A divine nimbus exhales from it from head to foot It attracts with fierce undeniable attraction I am drawn by its breath as if I were no more than a helpless vapor all falls aside but myself and it This form that still inspires poetry painting and sculpture is now used for another art the art of advertising Every year companies pour large amounts of money into advertising their product According to the Film and Video Magazine web site the average cost of a 30-second nationally televised commercial in the year 2000 cost 332000 To make sure the ads do their job they grab the consumers attention and make him or her believe that they need that product Companies know their target audience and use this knowledge to help in deciding their plan for advertisement A growing theme in advertising is to use a beautiful woman exhibiting sexy behavior to sell products The Doritos commercials starring Ali Landry are perfect examples She is the red-hot vixen who without saying a word is telling the viewer to buy Doritos The only message she sends to the viewer is sent through her body language To no ones surprise this growing theme has brought out some very upset women In many womens eyes this is degrading Others see it differently It is the womans own decision to play the sex symbol The usage of the female body in a sexy manner to sell a product is not only a legitimate practice it is also far from demeaning or degrading to women By using the message of sexuality to their advantage women can garner positive attention and profit from it
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