scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,316
Executive Summary Football is a religion and Manchester United is the preacher of this religion It has a cult following of over 50 million all over the world The fan base spans several generations Manchester United is just not a football club that aims at winning matches on the pitch but is an extremely well organized corporate entity that believes in exploiting its brand all over the globe The club has been through many ups and downs during its existence over 100 years but it has been able to create a very sound emotional base Schupbach L IMD 2003 pg 1 The club has been presented with two opportunities even though both options are important the club should honor the sponsors request to make an appearance for the photo opportunity in Thailand and Japan The display and photo opportunity would not only give an advantage to the club in the Asian market but would also help it maintain a cordial relationship with one of its major sponsors The Australian commitment would not give substantial returns to the clubs brand The possibility of the club to make an appearance for both the occasions has been taken into consideration but found short of merit because it not only puts tremendous pressure on the players due to its further commitment in Europe shortly after the break buts also increases risk of injuries Brand Manchester United is built upon the performance of the club on the pitch Media plays an extremely important role in maintaining and strengthening this brand across continents The club does not have a very big fan following in the Australasian region and it is always sound business strategy to move from a position of strength rather than send a team that does not have the big names to support the clubs fame Introduction Manchester United is by far the most successful name in football club history It has an enormous cult of followers totaling
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA