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Introduction France officially French Republic Reacutepublique franccedilaise is a country whose metropolitan territory is located in Western Europe and that is further made up of a collection of overseas islands and territories located in other continents France 2006 France today is one of the most modern countries in the world and is a leader among the European nations Since 1958 it has constructed a presidential democracy resistant to the instabilities experienced in earlier parliamentary democracies In recent years its reconciliation and cooperation with Germany have proved central to the economic integration of Europe including the introduction of a common exchange currency the euro in January 1999 At present France is at the forefront of efforts to develop the EUs military capabilities to supplement progress toward an EU foreign policy France CIA 2006 The marketing environment within France is affected by the demographics social and cultural differences political and legalities economic structure and technological advances Demographics France has become the true melting pot of the world It is currently estimated that about 40 of the population of France descends in varying amounts from different waves of migrations making France the most ethnically diverse country of Europe despite the still popular stereotypes of France as an essentially Gallic country Different races and cultures blend well with the inhabitants in France After 1974 Frances population growth stalled and reached its nadir in the 1990s with only 039 annual growth being now more in tune with the rest of Europe which has entered demographic decline First results from the 2004 French census have greatly surprised demographers From 1999 to 2003 annual population growth was 058 In 2004 population growth was 068 almost reaching North American levels 2004 was the year with the highest increase in French population since 1974 France is now well ahead of all other European countries The population of the European Union increased by 216000 inhabitants without immigration of which 211000 was the increase in
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