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Word Count: 666
Throughout the history of television the way that advertisers market products has changed dramatically Way back when television was still generally new all commercials were done live and pretty much had a set formula A good looking couple talks about the product decide with big smiles that they love it and then a cheesy jingle is played Yes this is simple but nevertheless effective for the time However as time and people evolved so did television commercials In this day and age it is no longer just a standard jingle that sells a product or delivers a messages Commercials now a days must be creative and draw the audiences attention Many advertisers such as Nike or Coca-Cola have succeed marvellously in achieving this task and have sales records to prove it Nevertheless there are several companies who have steered away from making worthwhile ads Instead they throw together some random situations and somehow relate it to both the product and sex Now I am not one to say that sex is evil or bad by any means However I believe that there are certain limits to how far advertisers should go and my examination of recent commercials shows they have far surpassed them My first example of this is a recent Zellers advertisement that was aired for the back to school season The Zellers company who has always claimed to keep the values of Canadian families in mind somehow forgot what they are suppose to stand for The commercial features a middle age couple in a kitchen on the first day of school after there children have left running out the door The husband begins complimenting his wife on what a great mother she is while giving her a back rub At this point his wife turns to him and says Its not going to happen This of course referring to sex Now again I am by no means against sex but I dont see
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