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Analysis of Hotel-Online Internet News ServiceThe need to balance a companys strategy and structure with changes in the external environment is obvious in any industry However in fast changing industries such as the Hospitality Industry this need is even more important Hospitality operators have to keep track of changes in the mentality of customers changes in the attitude of government agencies and legislators towards the industry changes in economic and technological issues and strategic changes of competitors and other firms connected to the industry This responsibility has been previously discussed by West The strategic manager must scan sectors of the environment which are appropriate to the intended strategies of the firm identify trends and changes within each sector ascertain which require immediate response interpret the potential effects of environmental occurrences on firm performance and initiate appropriate firm response Unfortunately the fast-paced nature of this industry prevents most operators from spending adequate amounts of time monitoring the external environment day to day operations always take precedent For this reason Internet news services such as Hotel Online may be the perfect tool for environmental scanning efforts in the hospitality industry Hotel Online is a convenient service providing daily information on hospitality related news and events It counts with nearly 3000 registered users from different hospitality related companies and institutions although the total number of users is certainly larger see Table 1 Registration to the services mailing list is optional and the web page can be accessed freely by any person with a web browser Table 1 Hotel Online Subscription Statistics based on a random sample of 500 users Type of Subscriber Count of Sample Educational Institutions1392780Regulatory Agencies Government10020The content of this paper represents a discussions of trends in the hospitality industry as determined by an analysis of the internet postings in Hotel Online The project had a double purpose to obtain environmental information of the hospitality industry and to determine the usefulness of the internet
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