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HSV customers are more sophisticated more mature and thoughtful about their purchase than they were even 2 or 3 years ago They recognize that the HSV car is a reward for their hard earned achievements and that it is a responsible purchase against European sports sedans that they could well afford Their purchase is driven by the individual styling of the vehicle and the heritage of genuine race bred performance Motorsport is still their most common pastime yet they are going to the track less often preferring to watch the excellent TV coverage on Channel Ten The most common alternative to their HSV purchase is a BMW vehicle This information comes from our latest market research - the HSV owners survey which has been conducted since 1994 Perhaps one of the most striking figures from this research is the way in which our customers income has changed over time Today close to half of new HSV owners have a personal income in excess of 100000 They have developed their careers and their businesses in line with the maturity of the HSV brand name These people can afford expensive products and they have accepted that the HSV car now commands a broader level of respect from colleagues and other drivers The most important factors
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