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Introduction I am using the sports industry as a medium to illustrate how the scales of inequality are weighted in favour of males In particular we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago The sports industry is extremely diverse and is currently experiencing rapid growth and development The industrys profits run into billions each year The business of sport has certainly not been immune or isolated from gender inequalities Traditionally professional sports management has been the exclusive realm of males Sport is often regarded as one of societies most traditional male institutions However one of the most important phrases of the 90s has been gender inequality This involves offering equal opportunities to both men and women to participate in sport The table below illustrates just how little coverage womens sport receives in the media The TimesDaily ExpressGuardianDaily Telegraph April5324 May4233 June7855 Given the changing face of the international workforce sports managers must now make ethical decisions regarding hiring in order to make the management of sport both more appealing and available to women Although recent changes within sports leagues such as professional womens football has opened the doors to women it is found that they rarely attain positions of power and wealth It could still be argued that women have not been accepted into the industry as the roles offered within it tend to be opposed to the typical ideology of women Soccer is the most popular sport in the world with over 117 million players across 175 countries There are now over 8 million women playing the game worldwide It is no longer just a sport for men Speed agility and tenacity are among the most important factors for success in soccer All of these are qualities that women have in abundance And not only are women
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