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International companies are being pressurized by different groups of people mainly from their stakeholders regarding social and ethical issues The case study Polaroid in and out of South Africa Beauchamp 1998 leads us to the question is it moral or not when trading in a foreign country to participate in immoral actions to survive First the words morality and ethics have to be defined Morality can be defined as the standards that an individual or a group has about what is right and wrong or good and evil Velasquez 1982 p8 Velasquez also defines ethics as the activity of examining ones moral standards or the moral standards of a society and asking whether these standards are reasonable or unreasonable Velasquez 1982 p11 As trade barriers are falling around the globe differences in morality are gaining more interest regarding such issues as human rights political behaviour or even environmental conservation In this essay it will be attempted to discuss with examples related to International Business situations and linked to the case study if whether or not multinational companies should act morally in a country that is acting immorally First the reason why some companies act unethically would be studied Then it will be studied according to the socio-economical view why companies should give more importance to ethics Finally in order to act ethically the aim and framework of the code of ethics will be studied First the classical view believes that the sole responsibility of management is to generate the greatest possible financial return for shareholders This view argues that to concentrate the organizations resources for social goals is both outside of the expertise of many professional managers that is requiring them to make moral decisions about what is good for a community and can lead to fall in financial return to shareholders due to increased costs associated with implementing such goals These increased costs can theoretically lead to companies losing business to competitors
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