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In 1961 Lee Iacocca vice president and general manager of Ford Division had a vision of a car that would seat four have bucket seats a floor mounted shifter be no more than 180 inches long weigh less than 2500 pounds and sell for less than 250000 The Mustang was born out of his vision On March 91964 the first Mustang rolled off the assembly line Only eighteen months had passed since the mustang had been approved for production To keep production costs down many parts were borrowed from the Falcon With a multitude of different interior exterior and drive train options the Mustang would be able to be ordered as plain or as fancy as economical or as fast as the buyer wanted The Mustang was designed for everyone and was advertised as the car designed by you On April 16 1964 the day before its release Ford heavily advertised the Mustang at 930 pm on all three major television networks ABC NBC and CBS The following day people attacked the Ford showrooms Everyone was in a frenzy to be one of the primary to own the Mustang Ford sold over 22000 Mustangs on the first day By the end of the year Ford had sold 263434 Mustangs By the Mustangs First anniversary Ford had sold 418812 Mustangs The Mustang had made a name for itself and it was here to hang about The 1964 and a half as it was later on called was accessible in only two models the coupe and the convertible Both models featured a lengthened hood and a shortened rear deck chrome wrap around bumpers chrome grille with a running horse and full wheel covers Both models were available with a 101 horsepower six cylinders or a 210 horsepower V-8 engine The buyer had a choice of three speeds four speeds or automatic transmission The interior featured wall to wall carpeting front bucket seats or an optional
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