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IINTRODUCTION In 1907 Eugene Shueller a young French chemist developed an innovative hair-color formula He called this new perfectly safe hair Aureole With that the history of LOreal began Eugene Shueller formulated and manufactured his own products which he then sold to Parisian hairdressers Before long Eugene Schueller was exporting his hair-coloring products to other countries As early as 1912 LOreal products could be found in Holland Austria and Italy A few years later and up to now LOreal group is present worldwide through its subsidiaries and agents LOreal group now markets over 500 brands and more than 2000 products in all sectors of the beauty business They are found in all distribution channels from hair salons and perfumeries to hyper supermarkets healthbeauty outlets and direct mail IIANALYSIS OF THE MARKET ASEGMENTS 1Professional Salon Professional Salon is comprised of six distinct divisions - Red ken LOreal Professionnel Krastase Mizani LOral Classic Salon Products and Matrix Essentials - each with its own unique personality and customer base Developed with the passion and expertise of salon professionals each division provides its customers with exactly what they needinnovative products formulated with the most advanced industry technologies in the world Founded on the strength and quality of its salon products LOreal Professional Salon brands are sold exclusively through hair salons and specialty retailers in the United States and worldwide Dedicated to the development of professional hairdressers through innovative partnerships and educational training programs the divisions continue to break cultural and beauty boundaries and lead the way in the world of hair colour and hair care 2Consumer Products LOreals Consumer Products Division is dedicated to bringing a wide variety of hair care hair colour skincare colour cosmetics and fragrances to families everywhere -- at prices they can afford The Divisions star properties LOreal Paris and Maybelline are two of Americas most popular brand names That is one reason LOreal USA holds the top spot in the American beauty market
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