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Word Count: 867
Success and Failure Lust and sex appeal these are two emotions that dominate adolescent thoughts We want to be perceived as sexy fun and attractive by our peers Raging hormones during these teenage years provide fuel for those emotions to run rampant In order to appeal to these extreme emotions and grab the attention of your intended audience where you place your advertisement is critical If you place your advertisement in a magazine that interests the wrong demographic you are trying to reach it will be ultimately ineffective Regardless of how effective you advertisement may be in appealing to your target audience if they do not even see your advertisement because of placement in the wrong style of print medium you will be unsuccessful in selling your product Advertisements in Cosmopolitan magazine have both successfully and unsuccessfully grabbed the attention and captured the desires of their young adult audience because of their on-target and off-target placement respectively in this magazine Done successfully in this first advertisement for an alcoholic beverage Skyy Blue the company conveys a message about its product that undoubtedly strikes the interests of its target audience The advertisement consumes itself with appealing to the audiences pathos or desires and emotions The message it sends through its saucy imagery of a gorgeous young man and beautifully well-tone glisteningly tan pair of womans legs and buns of steel would make any teen want to chug down a few bottles of Skyy Blue if that was to be the after effect Hey if I am going to have Britney Spears body and a gorgeous guy waiting for me by a shimmering pool forget going to the gym and the aggravation of dating bring on the Skyy Blue This advertisement employs all of the shallow image-consumed thoughts of teens to successfully sell the product Where the first advertisement is beautifully crafted in its appeal to the pathos of its target audiences this second advertisement for Cruzan
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