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I think it is OK not a bad effort but you could have gone into more detail how the company was infuenced by the PEST Environment Swen Neumann Introduction to Modern Business LThomas and RCawley 151196 PENGUIN BOOKS LIMITED The aim of this essay is to comment on how over the last six years Penguin Books Limited has grown and managed external and internal changes Sixty one years ago Allen Lane the managing director of the Bodley Head a British publishing company revolutionised reading with the introduction of the first ten Penguin paperbacks Today over 600 million paperbacks are sold yearly At a time when there was still little of entertainment paperback books brought reading to the masses Nowadays paperback books bring reading to the world During the last six years 1990-1996 Penguin Books Limited was faced with many environmentalist pressures with a continuous change inside the company and competitors trying to imitate its successful innovations on both sides of the Atlantic The major achievement in 1990 was the introduction of a new computer system into several parts of the Company The Credit Control department was the first area and Stock Management Invoicing Systems Warehousing Distribution and Sales Services followed Now the whole of the Companys systems are incorporated and networked During this period a new lists including the Twentieth Century Classics Series complementing the Penguin Classics Arkana the New Age list and Fantail the mass-market childrens list were introduced
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