scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,616
Market-Entry and Competition A Discussion of Strategies available to Entrepreneurs by Kai F Mahnert DBMK Conducted for Ivan Mc Phillips Lecturer in Enterprise Development GMIT Market-Entry Strategy Market-entry strategy is the way the entrepreneur proposes to enter the market she has chosen for the new venture be it an existing market or a completely new one ie a new market for an existing product or a new product in the general market Generally all the activities involving the successful establishment of the new venture within the chosen market are co-ordinated and adapted to the market-entry strategy The main activities concerned are 1Resources 2Capital Investment and Scale Requirements 3Product Life Cycle 4Proprietary Protection 5Market Structure and Competition In particular the latter three points are of both obvious importance and uncertainty in the case of a newly developed product especially if it is a stand-alone product or service that has never existed in this or a similar form before Here forecasts by the entrepreneur have to be made solely on the grounds of personal estimation as no precedent or guideline is available As regards the strategies themselves they seem to correspond to a certain extent with the distinction made above Depending on the type and size of market the entrepreneur wishes to target which to an extent depends on the product or service offered by the new venture she can employ a Niche or Broad Market-entry strategy Using a niche market-entry strategy is usually associated with some kind of geographical limitation facing the entrepreneur At start-up only few new ventures will be able to serve a market larger than the immediate geographical area the business is located in In most cases the business will start-up in the physical location of the targeted market segment ie a new small business selling school stationary and similar products would seek a location in the proximity of a suburban school preferably away from the city centre or large shopping centres while
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA