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Table of Contents Table of Contents2 Executive Summary3 Current Marketing Situation5 The Market Situation5 The Product Situation6 The Competitive Situation7 Summary8 SWOT Analysis10 Strengths10 Weaknesses10 Opportunities11 Threats11 Issues Analysis12 Current Marketing Situation14 Existing marketing mix16 Market Targeting and Positioning18 Future Growth Opportunities19 Ansoffs Matrix19 Evaluation and Control20 Conclusion21 Reference List22 Bibliography23 Executive Summary ACME Publishing is a leading global technology company operating in over 30 countries on 6 continents The Group provides solutions and services that optimise and manage the performance of IT infrastructures to enable businesses to build a competitive advantage HREF 1 ACME Publishing Australia was first established in 1987 and provides Plan Build and Support services that can reduce cost decrease risk remove complexity and improve productivity HREF 1 With a strong national presence ACME Publishing Australia can service the IT needs of Australian corporate and government organisations both locally and internationally The Online Development OD line of business is a major part of the ACME Publishing strategy for IT solutions The primary focus of the OD team is to develop a roadmap for our clients that provides a methodology and toolkit for identifying structuring and building successful solutions The technology boom helped the OD team soar to massive heights in profitability and revenue even though there were major weaknesses in methodologies and management The past year has seen some major restructuring within the OD team which was deemed necessary to sustain the business These effects of these changes have now been stabilised and it appears that staff morale and productivity have risen to industry benchmarks The focus of the next upcoming years is to not only streamline these defined processes but also grow the business It is envisaged that by implementing the changes defined in this plan the business can grow by 20 in the next 3 financial years This increase is in keeping with industry predictions and will secure the future of the OD team
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