scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,122
This weeks assignment is to define and describe Marketing At the first read of this assignment the writer felt the project would be a fairly easy to put to paper and complete Well after reading three of the five reading assignments for week one it can honestly be claimed that marketing is by far a more complicated process than first imagined This authors first notion of marketing came a long time ago from a television sitcom but as time and life experiences allow for increased exposure to the market place and American commercialism one most wonder why one should Just do it Wazzup and why should I buy a Chevy This authors definition of marketing those processes to include developing a strategy designing productservice planning cost analysis material and supply requirements transportation distribution areascoverage training of sales force and placement of product on shelves and product ready for sales Through a search of the internet the author was able to find this definition of marketing using the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer httpwwweyefortransportcomglossarymnshtml A second definition states that marketing ascribes all those activities which accelerate the movement of goods or services from the manufacturer to the consumer In other words it means those activities connected with advertising distribution merchandising product planning promotion publicity research and development sales transportation and warehousing of goods or services httpwwwindiainfolinecombiscjmfmhtml Now this author would point to the old 1990s Nike marketing campaign that was trendy and unique and had plenty star power Just Do It and Nike had the greatest ball player on earth Michael Jordan as their spokesman Nike made 673 million in profits 1996 httprwororgav19905-09908nike1htm and Michael Jordan earned 20 million a year pitching shoes for Nike The television and radio airwaves were inundated with Just
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA