scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 976
Every marketing strategy should be measured by its ability to directly impact and improve upon each factor that the strategy contains A marketing strategy is a companys hope to achieve strong and profitable customer relationships by targeting certain customers using a marketing mix and implementation In an ideal world strategies at all levels of the organization should be well articulated and understood Interpretations of the strategies then result in realistic well-defined marketing plans and programs which can be created and acted upon Organizations can have a greater chance of being successful if they develop deep understanding of markets and the customers within those markets The marketing strategy is a dynamic document which focuses on bringing plans to life It is a road map for carrying out marketing activities and implementing marketing plans Armstrong and Coulter 2005 Pages 53-57 The company I have decided to create a marketing plan for is imaginary but was inspired by a bed and breakfast that I once had the opportunity to visit The Mystical Vineyard Bed and Breakfast is located in St Helena California The valley is known for its beauty and concentration of vineyards and wineries Each of the guest rooms contain walls that are 65 glass providing a breathtaking view of the valley In addition to the views the Inn offers a huge patio and vineyard for the guests to explore Mystical Vineyard has two competitive advantages that ensure profitability The first is the staffs profound attention to personal service They recognize that their most important job is to pamper the guests allowing them to have an excellent stay The other advantage is the facilities handcrafted and simply beautiful The house and adjoining land are breathtaking The Grey Gables 2004 Unit I IP Strategy 3 Being a start-up business marketing is critical to the Mystical
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA