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I Marshall Museum must figure out a way to reverse their deteriorating financial condition so that they can continue to provide an inviting setting for the appreciation of art II Strengths- extensive parking - access by public transportation - publicly mandated - 475 volunteers - profit centers - community involvement Marshall Museum of Art is located approximately six blocks from the museums previous site and offers extensive parking availability and access through public transportation This suggests that the museum is in a prime location which does not inconvenience the museums current members Also it is easily accessible by most of the public regardless of age Adults and students who do not drive can still get there with great ease and seniors ride public transportation for free which makes it convenient for them as well One of the museums greatest strengths is that their new facility was publicly mandated The citizens of Fannel County along with Jonathon Marshall a major benefactor of the museum provided the setting for the continued appreciation of art and its history MMA saves a great deal due to its 475 volunteer workers who are in addition to the staff consisting of 185 employees These volunteers help run the museums profit centers such as an in-house restaurant gift shop and special exhibitions Volunteers provide tours assist at the information desk and are invaluable in recruiting new members and renewing existing ones Without them Marshall Museums costs would be through the roof The MMA has many programs directed toward educating the public Among these are public programs such as adult tours school tours lectures art films and feature films The MMA engages in programming to create community involvement and lends performing space to local performing arts organizations Weaknesses- space limitations - depletion of reserves - image - low membership MMA is unable to display all of its collection at the same time because of space limitations Artworks in
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