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Word Count: 615
Mass Media and Public Opinion The generalized idea of every individuals personality is I have my own thoughts When this statement is examined closer the question arises of what influences one to believe the things they do Mass media plays an immense role in the form shaping of peoples opinions and views through means of ownership commercialization and news coverage The rich keep getting richer including corporations One way they do so is through owning and merging media outlets Because single monopolies are illegal five shared monopolies have conquered over fifty percent of the market This benefits corporations immensely because the focus is only on the products they choose to advertise It also gives them the key opportunity to define the importance and necessity of their product or idea They create images and identities so one will evolve a desire to invest in their product Seven corporations own all of the television networks and of those four produce ninety percent of all sitcoms and films This exclusive possession of the market distorts social reality and gives misleading perceptions by fluffing the truth and never revealing a negative side Commercials are a primary focus in advertising The idea of selling the American Dream and buying is the answer to fulfillment is what corporations aim for in distributing their goods The way they go about catching ones attention is through emotional association between the viewer and the product Reaching the consumer is a task in itself Sex happiness and upper class values are often used to do so which becomes rather repetitive but seems to still work No one needs ten pairs of jeans or a certain brand of computer Its the idea of luxury and necessity portrayed in advertisements that effect the decisions of the consumer Society has acquired the idea that to live is to buy everyone with a credit card debt beyond his or her life savings can
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