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Potential in the Perfect Balance of Fantasy and Reality In her 1998 Seattle Weekly article You Get Me Closer to God Lauren Goodlad discusses the medias exploitation of sadomasochism and societys inability to accept it as the norm She believes that in such a sexually divided and competitive culture sadomasochism is inevitable and would not be so perverse if men and women learned to communicate Goodlad claims that with the increase gaps between genders everyone is expected to abide by their masculine or feminine roles and this forces them to suppress their true sexual desires By being daring enough to break these gender rules the media creates for us fantasies that we are too insecure to create for ourselves In applying Goodlads ideas of human sexuality and gender lines to an ad for Candies fragrances I found that advertisements using a hint of sadomasochism while maintaining societys view of manliness may be the next biggest thing because they combine both the fantasy of erotic appeal and the reality of gender roles At first glance the ad depicts an attractive woman lying across the lap of a macho man On her perfectly made up face one notices the direct eye contact On her lean figure one notices a fitted outfit By masculine standards what makes this woman desirable to most any man is what Goodlad describes as the pin-up look liposuction and surgical implants face-lifts diet pills 37 Although the falsities may not be the case with this specific Candies girl she nonetheless has all the makings of the Victorias Secret model that women want to be and men simply want In analyzing the pose of the womans shapely body it is debatable whether she is in a position of submission or one of power The evidence that supports the latter is the man in the picture Dennis Rodman known as a macho bad-boy is dressed in satin Capri pajama bottoms holding the book Men
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