scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,204
Merchandising is defined as all the activities having to do with the right merchandise at the right price at the right quantities at the right time in the right place with the proper controls Marketing is the commercial functions involved in transferring goods from producer to consumer By combining the aspects of merchandising and marketing into a sports spectrum sports merchandising is the way professional sports teams and organizations market and deliver their products to the consumer The vast majority of the marketing effort for sports team is accomplished through the playing of the teams games Professional sports are able to create an incredible amount of exposure during their games because their uniforms team colors and logos are on display for the course of the game to both those in attendance and the people watching the game on television Teams use different tactics and marketing maneuvers to increase interest and sales in their apparel We will focus on the merchandising efforts of the National Football league NFL the leader in professional sports organizations in merchandising We will look at the overall merchandising effort as well as how the league markets itself through various different avenues When looking at the merchandising effort of professional sports teams you must look at the top dog in this the National Football League NFL Football is king in the industry for many reasons none larger than the vast popularity and viewing of the sport In a survey by ESPNChilton sports two-thirds of all Americans consider themselves to be football fans Maybe even more shocking is the fact that forty-three percent of all women consider themselves to football fans When looking at the definition for merchandising we can evaluate the NFL using the 5 right of merchandising In looking at the 5 rights we begin with the right merchandise or knowing what is the right merchandise for our customer Teams in the NFL are able to run the spectrum of products
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA