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Product The product which I have chosen for this assignment is the mobile phone Nokia 7210 The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display Http1 Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 18001900 - providing coverage on five continents The Nokia 7210 phone is one of the first to have a Pop-Port interface connector It supports advanced functionalities such as digital enhancement identification stereo audio and fast data connectivity Target Market TeenagersYoung Adults 15 27yrs Students Product Anatomy Core Mobile Phone Actual Nokia 7210 Augment FM Radio WAP Games Classification SpecialityShopping Range Nokia 7250 enhancementupdated version of 7210 Networks ie Orange O2 T-mobile Vodaphone Brand Nokia Connecting People Nokia 7210 A sign of Attitude Product Life Cycle early Growth late introduction Price 29995 - 21999 Argos Carphone warehouse Index A Description Of the Criteria Used by the Company to Target the Selected Market The company Nokia have promoted the Nokia 7210 in a certain way to target the selected market I will be looking at this in a bit more detail - Age The age that Nokia has targeted for the selected target market is teenagers and young adults The way the phone has been designed confirms this The design of the Nokia 7210 and the way this targets the selected market is explained below The Design The new Nokia 7210 has been designed so that it appeals to younger people mainly teenagers and young adults as it can be seen from the picture It is small colourful and trendy looking Which what a lot of young people want in a mobile It has a light blue front cover
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