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CONTENTS page 1Introduction3 2Describe the context in which selected company is operating economics market politics other useful information4 3Describe the style of management adopted by the firm5 4Describe the type of organisational structure adopted by the firm7 5Describe the major challenges for the firm in terms of motivating and managing human resources8 6Describe how firms customers buy its products13 7Describe the pricing and distribution strategy adopted by the company14 8Conclusion16 9Bibliography19 INTRODUCTION Nestl is the worlds largest food company with the headquarters in Switzerland It is the 7th largest corporation in Europe and the 36th largest in the world Nestl is a leader among Western companies in penetrating the developing markets in central and Eastern Europe and Asia Its products are available in nearly every country around the world The company has been a leading manufacture for over 130 years It employs approximately 230 929 people has 509 factories world-wide and produces healthy enjoyable food products for every stage of life Analysing Nestl organisational structure its strategies policies and activities we can understand the best ways on developing business on international arena Nestl takes stock not only of all novelties introduced in management of business but adopts them to the conditions of concrete country level of its development its culture and its economic interests THE CONTEXT IN WHICH NESTL IS OPERATING We have to emphasise again that Nestl is a transnational corporation that conducts its business in almost all countries of the world This characteristic can lead to some difficulties but also to many advantages Nestl had to learn to respect social political and cultural traditions of all countries in which the products are produced and sold Carrying out its global social responsibility Nestl takes a long term approach to strategic decision making which has to recognise the interests of their consumers share holders business partners and world-wide
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