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With reference to Naomi Kleins No Logo discuss the viability of the notion of subculture in contemporary society Culture a the integrated pattern of human behaviour that includes thought speech action and artefacts and depends upon mans capability for learning and transmitting knowledge to succeed generations b the customary beliefs social forms and material traits of a racial religious or social group Subculture an ethnic regional economic or social group exhibiting characteristic patterns of behaviour sufficient to distinguish it from others within an embracing culture or society Subculture compromise solution between two contradictory needs the need to create and express autonomy and difference from parents and the need to maintain the parental identifications Phil Cohen 1980 First off all the notion of a culture within a culture is nothing new But one is forced to ask when does an angry or frustrated group of people become a subculture What is the minimum number of people officially required to obtain subculture status The increase in subcultures could be put down to the ease with which it is to find groups or individuals of a similar belief out look or standing The internet could bring together small numbers of people from all over the world who advertise a certain quality that could be related to by others These leisure styles as Peter Willmot put it would be the starting point of an association with a subculture And once you have started your own subculture the rules are there for you to make as you please Not so according to Naomi Klein In Kleins first paragraph of chapter three AltEverything she states her frustration at there being nothing new to discover describing any new lifestyle as simply an old groove already worn away by people who have stepped off the main It is not an open space but rather a path that had been worn out before them
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