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INTRODUCTION Organisational development OD is a planned organisation-wide effort by top management to increase organisational effectiveness and health through making planned interventions in its usual processes Beckhard 1969 This enables the organisation to improve and better attain their objectives French et al 1999 This essay will discuss and critique planned change models and their effectiveness in a rapidly changing environment As change is an ever emergent messy and unpredictable element in the environment Dawson 2003 it produces ambiguity McKendall 1993 and uncertainty It may therefore be difficult to predict and make planned changes to an organisation with the external environment itself rapidly changing In fact uncertainty in the business environment has become so great Drucker 1995 the case for planned change is easily undermined Wilson 1992 The planned change models will thus be analysed here to judge their achievability for planned change in an ever-changing environment PLANNED CHANGE MODELS Because the business environment changes rapidly change management is a process that needs to be built into every organisations structure Drucker 1995 Managers need to review the organisations products processes procedures and policies every few years Drucker 1995 to keep up with change in the external environment However it must be remembered that change programmes of any sort are long-term efforts French et al 1999 that need to be sustained over time Considering this countless unexpected environmental changes can take place which can affect the planned changes and throw them off-track especially when the change programmes are stretched over such long periods of time that make them vulnerable to external elements These changes may be in the form of a new innovation in information technology or new knowledge coming from microbiology and genetics in the pharmaceutical industry Drucker 1995 At the same time since OD and change involves applied behavioural science discipline French Bell 1990 changes in the environment can also cause shifts in the behaviours and mindsets of organisational members involved
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