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Packaging Essay Packaging has grown greatly in response to commercial demand Originally intended to protect products it is today much more elaborate and developed than at any other time in history Today we have advanced transportation and distribution methods We rely on packaging to bring goods safely from A to B their point of manufacture to where they are put on display and sold Primarily a package is supposed to contain and protect a product through the transportation process and its shelf life Packaging can also function as an advertisement or even a part of the product as well The roots of packaging can be traced back to the eighteenth century when the industrial revolution brought massive changes to the manufacturing industry The introduction of mass production brought large quantities of products on to production lines Soon along came the invention of the tin can Tins were used for containing perishable goods such as biscuits and confectionary or where a greater level of protection was needed Cardboard containers provided lightweight packages that could be printed on and flat packed until required saving space By the turn of the century manufacturing techniques had changed so much to the degree of manufacturers being able to produce containers in any shape size and material Therefore the birth of novelty packaging took place something that is so widespread today Printing techniques flourished in the early nineteenth century and was forced to expand their range of techniques to keep up with advances in packaging Manufacturers were keen to have their brand image displayed on the container whether it is glass cardboard or metal This would give special interest to otherwise bland designs Having graphics on a product also meant it could display a far greater degree of product information This in turn reduced the need for informed shop staff to direct customers The introduction of colour allowed artists to provide an image
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