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MEMO TO Dr TO Connor VP Marketing From Sorzal Distributors Date May 15 2004 Subject Sorzal Strategy To Stay On Top reputable nationally Purpose and Overview of this Report The purpose of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authentic southern Jewelry and pottery To maintain our expandtion of a product line that also includes pre-Columbian artifacts from Peru and Venezuela and tribal and burial artifacts from Africa Recommendations That Sorzal develop an art education program to educate buyers formally and sublimely Expose fake replicas in the market through research and product development internally Keep close relationship with artifact originators Analysis of Past and Current Situations Because Sorzal is a more authentic distributor of those past products southern jewelry and pottery we strategies to maintain that position while expanding nationally with the addition of new products pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are looking to capitalize on the replica market from original products External Opportunities we could exploit Replicas market that we can exploit will be based in a quality product from authentic images This move enabling Sorzal to corner the replicas market with fine art images The distribution of replicas helps us educate another disadvantage segment of the population who otherwise would have not experienced the feel of this type of artistry External Threats that May Impede Success The chance of the market being flooded with inferior artifacts replicas The buying public not being able to keep up with what is real art and what is not because of false advertising and being caught up in the sizzle Internal Strengths to Capitalize Sorzals past tract record of being authentic and their popularity Innovation in distribution Sales increase and revenues
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