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Case Perdue Farms Inc Jacqueline Bernadette Strategic Management December 6 1998 1Perdue Farms Inc has been a privately held family owned company since 1920 Over the years Perdue has become vertically integrated in order to be more competitive and maintain financial stability Perdues objective is to be the leader in broiler and related poultry products in the industry They strive to maintain quality and constantly improve efficiency and service both today and in the future Perdue Farms Inc has a mission to provide the highest quality poultry and poultry related products to retail and food service customers They want to be the recognized industry leader in quality and service providing more than expected from their customers associates and owners They will accomplish this by maintaining a tradition of pride in their products growth through innovation integrity in the management of their business and commitment to Team Management and the Quality improvement process Perdues overall mission is strong but a strategy for long term growth and market development needs to be reviewed and evaluated 2Perdue Farms Inc has numerous external opportunities and threats The external opportunities that effect Perdue are as follows To broadly diversify and have greater market share domestically and internationally To increase marketing of healthy image products that envelops a strong niche market To ship via plane to maintain fresh not frozen broilers and increase market share and penetration Develop new markets in the Upper Mid-west to increase market share Increase sales of food service chicken and turkey from 20 of overall sales to 30 due to a strong 12 growth rate To expand the international grain and oilseed market With an increase push on health in 1994 chicken sales are up over red meat sales Average annual consumption of chicken is up to 80lbspersonyear an all time high The external threats are as follows Most of the competition sells frozen products for less
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