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Word Count: 1,448
In the process of transformation the new text becomes the excuse for someone elses vision It can be said that in the production of Clueless Amy Heckerling has used Jane Austens Emma as a stimulus However it is evident that through her transformation of purpose context and values that Clueless is a text in its own right and should not be overlooked as an insightful view into the social constructs that exist within the world today In analysing the purpose behind Amy Heckerlings Clueless one must also consider the audience context and text type as each is related to the other The target audience of the text is the teenage generation With this in mind Heckerling has appropriated the text such that it entertains this audience while successfully communicating her views to them Text type is also an important component to be considered in relation to purpose Film has an unspoken obligation to entertain the audience at a fast pace This complements the high pace of society today and therefore has the ability to inculcate ideas and influence thinking If part of the purpose were to communicate personal views to the audience it is evident that in the present context film is an appropriate medium to use In relation to the context of the film it is seen that a novel as chosen by Jane Austen would not suit the relative purpose In the context of Emma reading was seen as evidence of intelligence in a lady especially in relation to what she read he never read theChildren of the Abbey or heard of such books before I mentioned them Emmas project Harriets acclamation of such a novel is in fact indicative of her limitations regarding education and taste It may have been the aim of Austen to validate Emma through the skill of her writing This is no longer necessary however as women are now seen as equal
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