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Shields Rob 1989 Social Spatialization and the built environment The West Edmonton Mall Environment and Planning D Society and Space 7 147-64 Shields article explores numerous aspects of social spatialization and the environment of the West Edmonton Mall The development of this world class tourist attraction became the largest comprehensive tourist attraction ever built in the universe Shield 150 The city of Edmonton needed a world class tourist attraction needed a place were people would come to instead of going to other cities in the world to find the same thing In this article Shields provide a well analyzed and clear setting towards on how the Mall is becoming a substitute for the Street and the contrast between the mall users or more specific post-shoppers and mall rats One of the first point Shields mentions is the architecture of the mall how the exterior is created with concrete and brick and inside there is a bricolage of historicist recreations and high tech fantasy for example a water park ice rink roller coaster a three hundred and fifty room hotel and streetscapes replica such as Europa Boulevard and New Orleanss Bourbon street The Mall is built under one roof to offer the participants worry free of the weather conditions The creation of this mall followed the same typology for other malls across North America to have two anchor department store at each end of a long street of specialty shops Shield 150 Furthermore Shields explains the reason of success for the mall it defies conventional marketing wisdom Shields 151 The development of the mall started at the right time during the decline in the oil industry in Alberta and in turn it became a huge success in 1987 it became the third best tourist attraction to visit respectively behind Disney World and Disneyland that year the mall drew 914 million tourists who spent over three hundred million dollars Shields 151 The mall can be
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