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10 Executive Summary Sagebrush Sams - a steak buffet unlike a typical restaurant will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere Sagebrush Sams is the answer to an increasing demand The public 1 wants value for everything that it purchases 2 is not willing to accept anything that does not meet its expectations and 3 wants entertainment with its dining experience In todays highly competitive environment it is becoming increasingly more difficult to differentiate one restaurant concept from another Sagebrush Sams does this by being the only buffet concept that features mesquite-grilled USDA-choice sirloin steaks cooked on our display grill for one low price We will be serving top quality 21-day aged steaks that are hand-cut daily on the premises and seasoned to perfection Our grill will be out in the open and loaded with steaks cooked to the proper degree of doneness that our guests request With our high dinner volume there will be no waiting for a steak since we will have the grill stocked with every degree of doneness No other national chain has tapped this market With red meat in particular steaks increasing in demand today we believe that this feature will ensure our success This plan is prepared to obtain financing for the initial launch of this concept The financing is required to begin work on kitchen design architectural plans manuals and recipe books site selection equipment purchases and to cover expenses in the first year of business Additional financing will need to be secured for the two subsequent units anticipated in July 2002 and January 2003 Our positive cash flow will help to offset some of this burden The financing in addition to the capital contributions from the owners will allow Sagebrush Sams to successfully open and maintain operations through year one The initial capital investment will allow Sagebrush Sams to provide its customers with a
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