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Word Count: 1,139
Sexploitation in Advertising Advertisements seem to be an omnipresent entity in todays society They are everywhere you look In magazines the mail on TV billboards the internet and even the clothing we buy There exist advertisements for virtually every product on the market Cigarettes and alcohol are two of the top candidates however throughout the course of one day we are bombarded with ads for items ranging from new cars to legal attorneys should we have an accident in one of these new cars The income-driven world of advertisement has been over the years crafted into a distinct science whereby companies have incorporated everything from psychology to manipulative techniques into their advertising campaigns all in efforts to get their products sold These companies use various images and objects in their ads specifically altered to target certain consumer groups Some common images which come to mind are celebrities models babies and animals useful objects which get products sold when exploited properly Unfortunately the female body is one device often misused by companies wishing to glorify their product This often results in many detrimental effects not only in reference to the women who are being degraded but also on the part of the consumers whom they are targeted towards Advertising was first developed in the early 19th century as industrial influences became a predominant part of everyday life It manifested steadily through the 1920s as companies realized the manner in which they could use ads to sell more products and acquire more money Technical and scientific approaches began to be taken advantage of as the business of advertising developed into a more serious one Sapiro 264 As companies began utilizing advertising to its full capacity they realized that the key to successful product promotion relied on simply convincing consumers that they needed the specific item and should immediately run out to buy it This campaign worked exactly as predicted Through the use of progressive
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