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Word Count: 1,124
Bathtub gin speakeasies hot jazz the Charleston A wild era a romantic era Thorougly modern In the 1920s hope sprung afresh from the battlefields of Europe a new freedom The United States had been engaged in a major European war and had been on the winning side The farmboys returned home itching to live in the city Flappers were bobbing their hair rolling down their stockings raising their hemlines and wearing makeup The sexual revolution of the 1920s was merely a phrase coined by the advertising industry geared towards changing the plain fresh-faced look of a woman Sexual freedom became another image in the advertising world The out of control commercialization of sex especially by Hollywood and Madison Avenue reinforced gender stereotypes by emphasizing physical attractiveness as the most important feminine characteristic a development that intensified womens passive role as both a consumer of beauty products and an object of consumption By wearing cosmetics fashionable clothes and other accessories the ad industry expected to create the image of a sexy desirable female Every time a woman looks in her mirror she remembers mans confessed admiration for youth in feminine faces The ad not only correlates women with beauty products it also implies that women should look beautiful not for herself but for a man In conjunction with the Sexual Revolution the image of the flapper emerged She was a powerful individual with sexual allure who thought she was truly liberated from old stuffy prudish Victorian ways From her bright red lipstick bobbed hair and fashionable clothes to smoking cigarettes petting and consuming alcohol the 1920s individual was defied a rebel by the older generation The image of a Flapper corrupted its elders and eventually overreached itself less through lack of morals than through lack of taste The advertising industry not only provided women with the image of the flapper but also defined her personality The heading of a 1924 advertisement Flappers
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