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Analysis of Social Norms- We live in an environment that is strong with influence attempts A large portion of the population makes a living simply attempting to get others to comply with their requests Whether a manager encouraging productivity a policeman directing traffic a salesperson closing a sale or a president telling us we need to spend more money on social programs Each of us is subjected to an uncountable number of influential attempts each day Obedience is as basic an element in the structure of social life as one can point to Some system of authority is a requirement of all communal living and it is only the person dwelling in isolation who is not forced to respond with defiance or submission to the commands of others Elms 1995 p 28 For many people obedience is deeply ingrained behavior tendency a compelling impulse overriding training in ethics sympathy and moral conduct Obedience has been a determinant of behavior established from 1933- 1945 when millions of innocent people were systematically slaughtered on command Pettijohn 1995 p 196 Obedience to destructive authority was indeed a crucial social issue in 1962 Elms 1995 p21 American military advisers were being ordered to Vietnam in increasing number for forestall Communist control of southeast Asia Elms 1995 p 21 Stanley Milgram a psychologist at Yale University conducted an innovative study It addressed the endless conflict between obedience and conscience In the experiment the teacher was to administer an electric shock of increasing intensity to the learner upon each mistake When the teacher asked for advice regarding increasing the punishments Heshe was verbally encouraged to continue Ultimately 65 of the teachers obeyed orders to punish the learner all the way
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