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10 Executive Summary Southeast Racing Parts SRP is a small North Carolina-based automobile racing parts brick and mortar and mail order organization SRP will remain small in order to offer unprecedented customer attention Southeast Racing Parts will become the premier destination for entry level and novice racing parts The Market Southeast Racing Parts will be participating in an exciting growing market Motorsports has seen explosive growth in the USA in the 90s It is now the fastest growing sport in the USA The market is worth 15 billion annually A recent survey indicates that over 385000 people have competed in organized motorsport events with even more people who have souped up their cars but have yet to compete in organized events Additionally TV coverage for motorsports has increased dramatically helping fuel growth Lastly the Carolinas has experienced record population growth 25 within the last decade making SRPs chosen location attractive The Organization Southeast Racing Parts is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization With this in mind SRP will be working hard to ensure that all of their customers expectations are exceeded in all transactions To maintain a presence within the racing community and close relationships to customers Southeast Racing Parts will be an active member of the local racing scene through participation and sponsorship Products Services and Delivery SRP will be both a brick and mortar company serving the local community as well as offering a catalog with a mail order service The catalog will be a four-color edition and subsequent editions will be analyzed to determine the cost effectiveness of publishing in this format SRP will offer engine and chassis parts for a wide variety of cars Safety equipment and set up equipment will also be offered All of the popular name brands will be offered in addition to an array of generic label parts SRP
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