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Stouffers Strategy Implementation in Italy Prior to entering into a foreign market American companies should perform an analysis to determine how they will address the often-overlooked issues of business including human resource requirements legal and ethical issues information technology cultural awareness and research and development and supply chain management After an analysis is completed the company in our case Stouffers will determine how each of these aspects as well as the inherent risks associated with the country in question Italy will impact our business operations These risks can also affect the employee productivity especially if certain aspects or policies of the company are at odds with the cultural or national beliefs of the employees Finally the company must take into account how each of the business functions will differ from those of the native country and how these differences will affect operations as a whole Human Resources Management HRM The role of Stouffers Human Resources department will be to maintain the link between businesses and the corporation The structure of the HR function supports this role and enables businesses to act locally while thinking globally HR management plays a much more significant role in the US than it does in Europe This is the arena in which Americans have had significant influence on the Europeans addressing such issues as employee involvement empowerment and total quality Once management establishes a clear vision statement HR will need to see if there is the capability and talent in the local workforce to support the endeavor by hiring training compensating and managing people in the organization as it expands Focus will be on the job applicants attitudes toward a wide variety of workplace behaviors including integrity dependability service safety and productivity It will be important to keep in mind that it may be easier to obtain less-expensive labor but if they dont have the capabilities that are needed it may not be a savings because the company may have
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