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Motorola Inc April 2004 TM 583 - Strategic Management of Technology Professor Jack Probst Dan Nelson Table of Contents I Background Development1 HistoryFinancial Portfolio1 II Analysis of Current Situation4 Industry Environment4 Operating Environment5 Internal Environment6 Organizational Aspects6 Marketing Aspects6 Personal Communications Segment7 SWOT Analysis7 III Core Competencies8 Wireless8 Broadband8 Automotive8 Embedded Electronic Products9 IV Technology Innovation9 V ExternalCompetitive Impact11 VI Innovative Capacity and Capability12 Research and Development12 HiPerMOS Technology13 Magnetoresistive Random Access Memory MRAM Memory Technology13 Radio FrequencyIntermediate Frequency RFIF silicon technologies13 SMARTMOS Power Technology13 VII Project Development Strategy14 Innovation and Marketing at Motorola14 VIII Recommendation16 Operating Environment17 Organizational Aspects17 Marketing Aspects18 REFERENCES20 I Background Development Motorola a Final Stage Corporation introducing an Initial Stage product innovation with the Mobile Extreme Convergence MXC architecture for mobile technology The company that I chose to complete my Strategic Analysis on is Motorola Inc Many of us are familiar with Motorola products due to the advent of the cellular phones Regardless of the carrier of the service be it Verizon ATT Sprint many of these companies use a cellular device created by Motorola However the company does much more than just producing cell phones One area that Motorola is trying to focus its current strategic actions in the area of Semiconductors HistoryFinancial Portfolio Motorola Inc started with the founding of the company by Paul VGalvin figure 1 Paul and his brother Joseph E Galvin purchased a battery eliminator business from Stewart Storage Battery Company which made battery eliminators used in operating radios using household current in 1928 and created Galvin Manufacturing Company The company started with five employees and grew gradually It expanded its business into automobile industry by introducing auto radios sold to independent auto distributors and automotive dealers
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