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Introduction In the following document a detailed strategic plan for a DVD company will be presented It will demonstrate the ways in which the companys performance could be improved It will consider details on Technical Financial Sales Marketing and Production aspects of the product and company Why have a strategy 12 14 15 It is vital that an organisation has a shared sense of direction knowing what needs to be changed and also how those changes will be implemented It will give assurance to managers among other things assisting in resource decisions and in their sense of purpose There is however no correct strategy as such due to the uncertainty and complexity of the future but a sense of direction is better than no direction at all and it will aid with the day-to-day running of management activities making sure they fit in with the long-term interests of the organisation It is possible to avoid having a strategy by running the business on an ad hoc basis where the company continues to do things relevant to the market but there have been many major failures from adopting this approach Thus it is now standard practice for organisations to have a strategic plan As indicated above setting up a strategy is not a trivial task Inherently it is based on an unknown future where there are many alternative paths that the company could follow The environment the firms operate in is competitive and of a dynamic nature which also adds to the complexity There are three main stages to producing a strategy This means before a strategic plan can be drawn up an analysis of where the company currently stands needs to be carried out This will be in relation to its customers competitors and its skills and capabilities This will be limited by the situation of the imaginary DVD company being
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