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10 Introduction Super Coffee Mix had operated in the international marketing for many years with success For next year 2005 Super will expand its market and enter Vietnam market This marketing plan is done as a proposal to the company to weed out the opportunities and threats in Vietnam and how will the market operate in the new market This proposal will use SWOT analysis and Marketing mix analysis and some other models to give out the fact and suggestion to the company 20 Research Methodology The secondary data about the company analysis marketing analysis and competitor analysis is generated from the internet Super Coffee Mixs annual reports in the year of both 2002 and 2003 and other text publications A face-to-face interview had been done with the business manager Mr James Yeo and questions and answers have been recorded for future use 30 Situational analysis 31Company analysis Super Coffee Mix Manufacturing Ltd is an integrated manufacturer of instant beverages and popular convenience food products The Group operates internationally with manufacturing facilities in Singapore Malaysia China Myanmar and Indonesia and a network of direct sales offices and distributors strategically located to reach Asia-Pacific and world markets About 80 of the Groups revenue comes from product sales in the Asia-Pacific and global markets Two instant beverage series namely Coffee Mixes and Cereal Drinks account for the bulk of the Groups turnover The Super 3 in 1 product lines have developed a new niche in the consumer food and beverage arena by combining ease-of-use and convenience with great taste The companys strengths in product innovation quality control and market expansion have created a foundation for continued success into the future distribution of the products to some places Besides having innovation in its products quality remains a cornerstone of the companys philosophy Stringent quality control and full automation ensure that the products leaving the factories are of consistently high quality - quality that leads to
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