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Synopsis Microsoft Corporation is a worldwide company that creates and supplies several different software packages maintains a number of Internet sites and develops computer hardware Microsoft is the largest supplier of computer software in the world known by software bundles including the infamous operating system Windows XP Pro and Home editions Microsoft Office Word PowerPoint Excel etc and Microsoft Visual Studio NET for programmers The company has thrived on its ability to develop innovative software and has become known for stable and reliable operating systems for use with a personal computer Microsoft has also developed server-side software called Windows Server 2003 to serve corporations and governmental organizations Problems Growing recognition of alternative software Inability to compete in the open source market Poor reputation in the IT community SWOT Analysis Strengths Leadership position in client distribution and branding Deck 2006 Managements experience and skills Press Pass 2005 Fast and courteous customer support Cowley 2003 Strong brand image Innovative Microsoftcom 2006 Broad support from software vendors Capability to set and control standards Popularity of MS Office suite applications Weaknesses Compatibility with other products Dependency on hardware manufacturers Perception by consumers and manufacturers Opportunities Expansion into open source software Develop more online applications Threats Upcoming competition from top competitors Lack of affective security systems in Microsoft Internet Explorer Industry Evaluation Software is an integral part of todays uncertain economy as the push for greater globalization and efficiency drives much of the spending in business markets around the world In order to maintain a competitive edge in an increasingly competitive global market companies are spending more and more on hardware and software infrastructures YahooFinance 2006 Microsoft is among 413 companies that produce and distribute application software products and services These companies are all part of the Application Software industry within the technology sector which is dominated by
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