scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,741
TARGET STORES the crown jewel of the Target Corporation would appear to have everything zippy ads fast-growing sales and exclusive merchandise that people rave about But inside the headquarters tower here where Targets decisions are made no one is about to relax With Kmart hobbled by bankruptcy it is Target that now gets the attention of Wal-Mart Stores the biggest retailer in the land and the biggest company too Every successful step that Target takes -- signing designers to make baby bottles and little black dresses moving deeper into the grocery business persuading more and more upper-middle-class shoppers to become upper-middle-class bargain hunters -- brings it into closer confrontation with the 218 billion behemoth that is Wal-Mart At stake are the wallets of the growing number of consumers who shop discount stores by choice In most respects the Target Corporation -- which also owns the Marshall Fields and Mervyns department stores -- is performing spectacularly well It reported sales of 399 billion for the most recent fiscal year mostly from its 1100 Target stores pushing it ahead of the beleaguered Kmart to make Target the nations second-biggest discounter Analysts are impressed with its earnings which soared 36 percent to 345 million in the most recent quarter as revenue increased 15 percent to 959 billion Their enthusiasm is reflected in Targets share price which rose 27 percent last year although it is off around 6 percent this year By comparison Wal-Marts sales in the first quarter rose 144 percent to 55 billion Its net income in that period jumped 197 percent to 17 billion Shoppers go to Target for a selection that includes detergent and batteries in the tradition of all discount stores but also for designs from Philippe Starck Stephen Sprouse Sonia Kashuk and Todd Oldham that can be found only at Target Executives say good design should be democratized I like the idea of having good design at affordable prices said Sarah Ettenberg a
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA