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- - Marketing Project Introduction In the ever changing technological era of the soon to be 21st century electronic advancements have amazed us all Unfortunately the educational gap for the common manwoman as a computer end user has left many far behind There are those who know and those who dont This gap is the anchor of the computer industry One question comes to mind Why would I buy a computer investing thousands of dollars when I dont know the first thing about them If it were as easy as plugging it in and it guiding you through every nook and cranny answering every question you had then the computer would basically sell itself However the shortcomings of this incredible technology intimidates the average person There has to be a liaison an educator a hand-holder someone that is there patient and understanding willing to teach and guide the most timid of users This is where my service comes in to play A service that is there for the computer novice a strong knowledgeable voice just a phone call away soothing the anxieties relieving the pressures of ignorance Target Market A geographic approach for my business would be the most feasible Im concerned with anyone that now owns plans to own or is reluctant to own because of their fear due to lack of knowledge As a test area I would keep my business in the immediate vicinity The Battle CreekKalamazoo area would be my start up point Although computer sales have increased considerably due to the drastic drop in prices and at the same time the increase in speed and abilities I dont want to bite off more than I can chew There will always be computer users because like the television society has welcomed the computer chip into everyday life In other words expansion will be there Product Strategy
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