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Executive Summary Some Intranet models in retail are customer facing such as online shopping and e-care solutions while others -- including fulfillment and inventory control -- are behind the scenes All however are designed to provide greater value to customers and partners -- value that creates real competitive advantages To realize those advantages retailers should look for Intranet solutions that will Improve customer relationships Reduce distribution costs Acquire data on profitable customers Strengthen supply chain partnerships Develop new distribution channels Enter new markets Introduction With the Net so tightly woven into the fabric of todays business world its not surprising that one hears a lot about Internet business-model adjustments Just listen to the news One report blames an online companys demise on a flawed business model another describes an organizations re-launch of its Web venture -- an attempt to hit upon the right approach So whats the hype all about Why so many shifts Does your Intranet need adjustment Are you sure you would know if it did Running a profitable Intranet is a continual challenge and finding the right business model is not always easy But thanks to many Internet pioneers corporations now have some history to analyze for clues Who are you in the online world In an IBM analysis of over 700 companies currently active on the Web specific online business model patterns emerge Interestingly while these groupings remain constant across geography industry company size or type of commerce B2B versus B2C their distinction is marked by their primary focus content and community versus orders and transactions and market scope serving single or multiple markets Off-line facilitator These companies promote their brands online but never take a Web-based order They want to avoid any potential channel conflict Context provider Sometimes known as affinity groups or content aggregators these businesses are typically expert in a particular domain and are aligned with a
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