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Word Count: 685
This advertisement is a strong promotion for the Neonatal unit with a welcoming pink background with a soft blue colour All Babies Deserve a Fighting Chance Sensitivity to Target Market This promotion of the charity Neonatal Unit is a very sensitive advertisement to their target market readers which are people that have had a premature baby born in their families or just people that have a conscience It gives any reader a sense of importance that they can help these little fighters With a quote from a mother of how the Neonatal Unit has helped her and her three children all these plus the cute small new born baby in someones hands in the bottom left corner gets the target market to give out a hand to help these new born children Marketing mix Product The use of Product in this Charity promotion is not such a product but a feeling of satisfaction that you have helped newborn babies Therefore Neonatal Unit is not selling a product but giving self-satisfaction back in return for the markets donation Price The price as with any donational charity is what the market can offer the charity doesnt ask for anything or an exact amount this welcomes a market that may not be able to afford to donate much except maybe a few dollars Place This being advertised with a phone number suggests that this is an over the phone charity that means that the place is where ever the market wants it to be at home at the shops etc this gives the target market another reason to donate Promotion The promotion of this charity is a means of advertising in a magazine with a welcoming pink background and soft blue writing suggesting a boy and girl equality The statement All Babies Deserve a Fighting Chance is a captivating statement
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