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Word Count: 577
An advertisement for Trojan condoms shows a young woman wearing a small lace bra with a Trojan condom sticking out of the bra The focus of the picture is directly on her breasts This advertisement is using the female body and the idea of sex to get the image of their product into the readers memory This advertisement implies one main idea sex The picture focusing on the womens chest area gives a strong idea of what this advertisement is trying to portray Breasts are objects of sexual fantasies The condom is placed in the bra for a specific reason The advertisers know the first place the eyes will go when they see the ad is the breasts That is the reason the product they are trying to sell is placed there The advertisers are hoping the image of the breast and the Trojan condom package will be transferred to the persons memory The text of the advertisement also has strong sexual innuendoes Shared sensation indicates a situation involving more than one person as it is shared and sensation indicates feeling as in a sexual relationship The next phrase Why wear anything else gives the vision of a nude body again the advertiser has used a sexual image to sell their product In fact the advertisement is trying to portray the image of a sexual encounter with the only type of clothing being a Trojan condom The advertisement appeals to a broad range of people The advertisement implies sex The advertisement is selling Trojan condoms and condoms are used for sex The ad targets people in their teens to mid twenties It targets men with the pretty female model but women are also interested as it implies safe sex which targets both sexes When a man sees the advertisement he can get a visual image He sees a beautiful woman her breasts covered only by her bra and a condom She
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