scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 344
It is indeed an interesting time this age of consumerism As society witness a complete change in the nature of mass communication the flow of expansion from millions of points In the essay Whats in a Package Thomas Hine explores the active relationship between a package and its meaningful cycle in society as we know it Hines moves on to compare a supermarket with a traditional marketplace he articulates his point based on the personal experience one has or the lack of the experience entirely Constantly as buyers being bombarded with packaging advertisements catering to what is considered desirable He then moves on to express that modern retailing replaces people with packages Suggesting that we as people are subject to a kind of hypnosis by packaging that can be tied to attractiveness emotional attachment usefulness informative ness popularityall primary ingredients in our culture Our cultural tolerance for consumerism has amplified over the years causing an infiltration of millions of products and in turn consumers are afflicted with sensory overload Packaging and labels have been given an overwhelming amount of power international Hines also moves on to describe how packaging stimulates of desire as consumers to buy Buying has become an obsession in modern western culture Packaging itself has a substantial influence over our buying habits If the package meets several conscious and unconscious needs it has a significant chance of making it into our shopping cart And lastly Hines compares the American and Japanese attitude towards packaging He goes on to mention how different their packaging approaches are and their culture expression or lack there of Japanese packaging identifies cultural expression through their representation Americans on the other hand a culture not defined by fine-tuning and dissimilarity but by extensiveness thinks of their products as a single member not as an intimate part of the culture as a whole He finally concludes by mentioning how cultural and personal packaging has both captivated and exasperated society
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA