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Proposal for establishing Al Mana used cars showroom in Qatar INTRODUCTION This study was initiated by Abdel Kader Ghalaieeny on October 1997 The General Manager of Al-Mana Motor Company wanted to determine the profitability of establishing a used car showroom to handle the trade in cars from their three dealerships Ford Jeep and Peugeot The establishment of the showroom is important for several reasons including the trade in cars can be turned over more quickly and easily improve image of company and consequently in the long term demonstrate profitability Used car showrooms are a valuable market place to sell pre-owned cars Currently there are more than 60 showroom stand alone and few associated with dealerships mainly around the city of Doha Qatar These showrooms vary from small to large carrying between 10 to over 50 cars respectively However the size depends on the seasonal peaks and lows According to Q-Tel telephone directory there are at least 10 new car showrooms have opened during the past year and there were at least 5 showrooms that have closed or transferred title this year The majority are concentrated on 4 major areas First south region at Salwa Road 24 showrooms displayed in commercial buildings along the sides of the road Second the Industrial Area 17 showrooms mainly displayed along street no 10 categorized by open space covered parking showrooms serve usually customers of the industrial area and usualy closed at sunset Third inside Doha city scattered all over the city 14 showrooms in commercial zones and usually located in rental establishments except for showrooms associated with dealerships Forth north Doha Gharafa area holds a few showrooms mostly new and usually serve the residents of north Doha and north cities of Qatar Umm Salal Ali Khretiat AL Khor In general some of these showrooms are 2 - 3 years old and others are 10 years and over They deal almost
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