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Word Count: 338
The article How Motorola Lost Its Way begins by bringing to light the necessity of preparation According to the writer Motorola Inc was a driving force in the communication technology industry However as technology shifted when digital phones came into play Motorola wasnt ready The damaging result of Motorolas negligence to changing technology is blatant as the company has lost nearly half of their market share According to the article Motorola accessed 60 of the American market in wireless phones as of 1994 Today that number is down to 34 The article continues to shed facts on other reasons Motorola lost its way The next point of the article reflects on how Motorola has also lost in its wireless-equipment business due to the manufacturing of faulty products The article discusses how the company had been getting various customer complaints about failing products In order for any business to be successful quality value and service must be in balance When these elements are questionable much room is left for the competition to take those market dollars Nonetheless the companys brand building evolution is hindered Examples are given on how questionable quality has affected Motorolas business According to the author the company lost crucial ground to Lucent Technologies Inc and Northern Telecom Ltd It also seems that at this crucial time for Motorola the company lacks efficient leadership and focus An example of this is seen in how Robert WeisshappelMotorola Engineerwas caught up in doing what he believed most consumers wanted as opposed to really listening to consumers to find out what their needs were Weisshapel was so encompassed on building a sleek analog phone that he failed to notice that what the public wanted was digital Meanwhile customers were launching service without Motorola phones Overall the article serves as a warning It gives example of how a company that is on top of its industry can fail due to lack of preparation inability to
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