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Word Count: 5,800
Introduction The aim of the business report is to discuss the Australian Take Away Industry as a whole taking into account all the elements which affect the industry This includes both external and internal markets The Take Away industry has quickly diversified and expanded with an increased number of substitutes and competitors In order to achieve a thorough analysis of the industry a comparison of two competing organizations has been offered retrospectively Discussed will be key marketing strategies target markets market share advertising executions and market position Once this has been done we are able to suggest any different strategies or changes the companies can implement in order to create new opportunities for the companies which will inevitably assist in the companys growth and prosperity in the market Industry Overview Within the Takeaway Food Retailing industry in Australia an assortment of takeaway food is retailed through stores to the general public for private use These products are purchased from domestic manufacturers and wholesalers The primary products available within the industry are Hamburgers Pizza Other goods Chicken Sandwiches rolls baguettes focaccias Salad and juice bars Fish chips Pies pasties etc The traditional products supplied by this industry have largely reached saturation levels However demand for healthy alternatives to traditional fast food has seen considerable growth in the variety of new options available The Age noticed that there has been a 25 increase in the number of fast food chain outlets in Australia since 2001 The Age 220605 Relevant industry figures are shown below in Table 11 CharacteristicApprox2004-05 figureChange from 2003-04 Revenue153 billion103 No EnterpriseEstablishments2760056 Employment224285 people39 Gross Product45 billion99 IBISWorld industry report 8th Feb 2006 Takeaway Food Retailing in Australia 05-06 IBISWorld PTY LTD Barriers to Entry Dominance of the major players of the industry The cost of establishing or purchasing a
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