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INTRODUCTION In the past there only have been a few artist managers who were able to influence and change the business of popular music This is mainly because artist management requires a variety of skills which some people say one has to be born with Some examples of such most importantly people skilled individuals are Colonel Tom Parker who managed Elvis Presley Don Arden Small Faces and Brian Epstein famous for his involvement with The Beatles The biggest challenge for the artist manager lies in balancing his business acumen and mainly financial interest with the artist need to express his or her own creativity This paper aims to describe how to best achieve this difficult task SETTING UP OF AN ARTIST MANAGEMENT COMPANY As mentioned above it is the artist managers responsibility to set up his own framework of doing business and very often he is also involved with the setting up of the artist different businesses Such examples are own publishing companies or often at later stages own labels This way business transactions between the manager and the artist and other involved parties eg record companies are possible and can be made relatively secure Because the artist manager will not have the time for all aspects of his business operations he often has to choose and supervise the involvement of additional accountants advisors and lawyers When establishing his business the manager has a choice of different company types available in the United Kingdom He could choose to operate as a sole trader in a partnership or as a limited company SOLE TRADER If the manager just starts a business for the first time to get more experienced in the field he might decide to work as a sole trader the most simple and inexpensive way of starting a business As a one-man business incorporates the manager will have to provide his own finance takes all the risks
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