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Word Count: 469
Basic Appeals of Advertisements Advertising is designed to inform influence or persuade people To be effective an advertisement must first attract attention and gain a persons interest It may then provide reasons for believing the advertisers claims Advertisers use a variety of techniques to create effective advertisements They start with a basic appeal which is the main selling point or theme of an advertisement They then use certain specific techniques Many personal grooming products how-to-books and services are sold with sexual romantic drives Advertisers rely on many kinds of appeals to persuade people to buy Such ads might suggest that the product will satisfy the consumers need for love security or prestige Advertisers often use sexual themes that appeal to a persons desire to be attractive For example an advertisement for after-shave lotion might suggest that the product will help a man attract women It seems that the commercials seem to always have some sort of sexual theme In all fairness sexy ads are not prevalent for all brands and services The technique typically is used to mark mainstream brands associated with social interaction and attractiveness such as clothing health and beauty aids fragrances and alcohol Recently however sexual themes have been used to sell coffee tea computers watches cigarette lighters and even lollipops An ad for Clairol Herbal Essences Shampoo features women making orgasmic sounds In one commercial it features a woman in a courtroom being attended to by three men At the end of the commercial celebrity sex therapist Dr Ruth Westheimer makes a reference to a full body wash This ad which has run on many networks including MTV is part of a long running campaign that has featured women making orgasmic sounds while washing their hair in ordinary places such as air plane lavatory and service station restroom The tag line of the campaign is a true play on words A totally organic experience In
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